Thursday, June 5, 2008

Confidence in Your Ideal Size

Have you seen the Jenny Craig commercials on TV or their ads in magazines recently? Queen Latifah is quoted as saying she’s “size active” and encourages people to take the first step to their ideal size. Valerie Bertinelli says she found her ideal size and is “size surfer girl” now that she’s in shape enough to surf. This new campaign by Jenny Craig is helping women to focus on feeling good in their healthier bodies and about themselves, no matter their size or weight. Finally!

Their focus isn’t to help women get down to a size 2, but to discover what is healthy and realistic for them. Jenny Craig’s former spokesperson, Kirstie Alley, got to a size (I think it was a 10) that was comfortable for her to maintain and feel good about. She was happy with that. It worked for her, and what we are hearing is that Queen Latifah, Valerie, and role models such as Oprah are content to be fit at a healthy size they can live with.

So why do so many of us strive to be under a size 8 or ideally a size 0? Perhaps it is because we are reminded constantly by the media’s attention on celebrities that anything larger isn’t desirable, beautiful or sexy. Sadly, even the celebrities that look like they have perfect size 0 bodies confess they are unhappy with something about their features. That isn’t good news for the rest of us. Or is it?

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